RAWROW STORE, BY DISITTE Interior Design Studio, Korea

RAWROW STORE, BY DISITTE Interior Design Studio, Korea – The Myeongdong flagship store, the second Outlet of RAWROW’s WORLD WIDE (SEOUL) series. By Han Hyeon-su.

RAWROW STORE, BY DISITTE Interior Design Studio, Korea

As travel resumed post-COVID-19 pandemic, Myeongdong‘s streets, once quiet, began bustling with international tourists. A store in Myeongdong, the heart of tourism in South Korea, selling items like luggage, clothing, eyewear, and various other products became essential. MORE INTERIORS

Han Hyeon-su DISITTE

RAWROW STORE, BY DISITTE Interior Design Studio, Korea – The primary concept of the WORLD WIDE (SEOUL) store design revolves around ’movement‘ and ’change‘. To embody ’movement‘, we incorporated straight lines in the lighting and wheels on all fixtures, drawing inspiration from the Korean traditional vehicle ’Gyeongungi‘ as a key element in the store.

RAWROW STORE,  Han Hyeon-su DISITTE

The RAWROW STORE, BY DISITTE Interior Design Studio concept of ’change‘: is reflected in the modular design of the store’s fixtures, using easily accessible materials like pipes and aluminum profiles. These fixtures are adaptable, changing with the displayed products.

The RAWROW STORE, BY DISITTE Interior Design Studio Han Hyeon-su DISITTE

“Our design for the Myeongdong flagship store of WORLDWIDE (SEOUL) was driven by the hope that it would deepen foreigners‘ understanding of Korean culture and instill pride in Koreans about their cultural heritage”. Han Hyeon-su, the founder of DISITTE.

The RAWROW STORE, BY DISITTE Interior Design Studio

WORLDWIDE (SEOUL) Myeongdong Flagship store (@rawrow)
Han Hyeon-su, the founder of DISITTE
Location: 1F, 78, Namdaemun-ro, Jung-gu, Seoul, Korea
Project Area: 396 ㎡
Spatial Design: DISITTE, Instagram: @disitte_official
Photography: Tacit (@tacit__ )

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